Voices for a Safer Tennessee Launches Radio Campaign Promoting Secure Firearm Storage Across Middle Tennessee

Voices for a Safer Tennessee Launches Radio Campaign Promoting Secure Firearm Storage Across Middle Tennessee

Nashville, TN (September 2025) — Voices for a Safer Tennessee (Safer TN), a nonpartisan nonprofit dedicated to advancing firearm safety, has launched a new radio campaign across iHeartRadio stations in Middle Tennessee. The campaign aims to reach rural and suburban audiences with a message emphasizing responsible gun ownership and the life-saving importance of secure firearm storage.

Safer TN prioritized this outreach because most firearm deaths in Tennessee are suicides. The state’s firearm suicide rate is 50% higher than the national average, and rural residents die by suicide at a rate 1.2 times higher than those living in metropolitan areas.

Tennessee also ranks third in the nation for accidental shootings involving children—most often preschool- or high school-aged victims. These tragedies affect families statewide and are frequently preventable through secure storage practices.

The ad features a Tennessee father and grandfather sharing his personal perspective:

_{“In my family, we take safety seriously. We teach our kids how to be safe around firearms and lock them up when they’re not in use. But every year in Tennessee, guns fall into the wrong hands, including children’s hands, because they weren’t secured in a home or vehicle. It’s also why I’m a member of Voices for a Safer Tennessee—a group focused on responsible gun ownership and safer communities. Join us today at SaferTN.org. That’s SaferTN.org.”}

The campaign underscores the vital role secure firearm storage plays in preventing suicides, accidents, and injuries—especially among children—and reinforces Safer TN’s commitment to being a trusted resource and partner for families and gun owners across Tennessee.

Secure storage isn’t just a best practice—it can save lives,” said Tim Sinks, Safer TN Treasurer. “Our mission is to provide families with the tools and encouragement they need to take practical steps that protect loved ones and strengthen communities.